Maxell has adopted the management vision of “Supporting Smart Life Peace of mind & Cheer around person”. Guided by this vision, the Company is using its unrivaled and unique technologies to promptly develop competitive products in the Energy, Industrial Material, and Electronic Appliance and Consumer Product segments.

The advancement of IT technology has significantly changed the way of our lives. The spread and expansion of IoT (Internet of Things) and the evolution of big data analytics and AI (Artificial Intelligence) are likely to further change the world as we know it. Maxell views these unprecedented changes in the state of society as a business opportunity. As such, the Company is making diligent efforts to establish a path for growth in accordance with these social changes.